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Wondering how often to post on social media?

Corking question. The curt answer is, "As often as you lot can consistently mail service quality content."

Quality and consistency are cardinal to social media success.

This has non changed for 2022, and I don't wait it to ever change!

But you want more… you want tips and suggestions! A identify to starting time.

Nosotros got it.


The longer answer is: Recent studies take shown that there really are optimal posting frequencies for the different social media platforms.

And the good news is, information technology's probably not as oft as you may have heard!

That Facebook Page posting hourly, or Twitter account posting every 15 minutes? Forgetaboutit.

Maybe it works for accounts with 100,000's of followers, only it doesn't work for the average business using social media marketing.

Whew!

We will cover:

  • How ofttimes to mail on Facebook
  • How often to post on TikTok
  • How oftentimes to tweet on Twitter
  • How ofttimes to pin on Pinterest (updated for 2022)
  • How often to mail service on Instagram
  • How oft to postal service on LinkedIn
  • How often to upload to YouTube

Pinterest has inverse! What you were doing in 2020 may no longer exist working. It certainly wasn't for me!

Y'all'll find everything summed up on a colorful infographic at the end, PLUS a complimentary content guide to keep your social media posts engaging!

Is how often you post on social media of import?

You BET! Equally Neil Patel says,

If you post too infrequently, your audience volition forget that you exist and you volition quickly fade into the deep dark recesses of their minds. Even so, if y'all are posting as well frequently, you will get a complete nuisance and they volition dread seeing your posts overcrowding their feed.

And so here'south what the enquiry says, to help you get this correct.

I share my own posting frequency. Don't try to max out every platform – unless you have unlimited fourth dimension or funds. Or use a magical scheduling tool, similar Missinglettr, mentioned below (my secret weapon!).

Disclosure: Some links below are chapter links, which means I'll go a small commission if you purchase. I merely recommend social media direction tools I use and beloved!

How Often to Post on Facebook graphic

How Often to Post on Facebook

Most studies concur that one time per day is optimal, with a maximum of 2 posts per day.

Hubspot found that pages under 10,000 fans experienced a 50% driblet in engagement per post if they posted more than in one case per day.

At a minimum, you should post to your Facebook Pages 3 times per week.

As far as when to post to Facebook, I keep seeing studies that tout early afternoon. That's never worked for me. It may be that more people are online and sharing so, simply I think that just ways I'm lost in the crowd.

I find it best to post before 6:30am Pacific, or later 8:30pm. I mail 2–3 times per week.

When your audience is online will determine when yous should post. Be sure to check your Facebook Insights.

For engaging, viral content scheduled in a snap, y'all should try PromoRepublic. You tin edit and add together your branding to their clever, pre-fabricated content – or just postal service information technology as-is!

PromoRepublic besides schedules to Twitter, Instagram, and LinkedIn, but the content is virtually needed on a platform like Facebook, where users are looking to connect and take fun.

• • • Click hither to try PromoRepublic gratuitous • • •

Disclosure: I'll get a referral fee if yous buy a plan.

Then, how oftentimes should you update your Facebook Page?

facebook iconBare minimum: one time a calendar week. Better: 3 times a calendar week. Optimal: once a mean solar day.

Avoid: Sharing a bunch of posts in quick succession. Let at least 3 hours betwixt posts. "Besides many updates" is the #1 reason people unfollow Fan Pages.

Action points:

1 | Go some Facebook content ideas and plan a calendar week or calendar month's worth of posts.

2 | Discover the best time to post on Facebook 2022.

3 | Schedule your Facebook posts for free.

four | Or find ready-made content and schedule information technology in PromoRepublic.

How Often to Post on TikTok graphic

How Oftentimes to Mail on TikTok

TikTok is the new kid on the block. I didn't observe whatever studies – but I did discover plenty of TikTokers willing to share what'due south working for them.

What's great is they generally agree!

You should really try to publish at to the lowest degree 1 quality video per day.

About users accept found that 3 per day is optimal!

While I've seen some suggest that more than than 4 or 5 would exist likewise much, at least one popular TikToker disagrees.

With 1.iii million followers, Grant Beene says, ""In that location is no such thing as posting also much on TikTok."

He says that every time you lot post, TikTok shows your content to different people. Which may or may not exist truthful, because (let'due south confront it) the social platforms don't reveal the intricacies of their algorithms.

Information technology does announced that, dissimilar Facebook, TikTok doesn't penalize y'all for posting a lot.

Still, if you have less that a million followers (similar, a lot less lol) and something else to do with your solar day than hang out on TikTok, at that place likely is such a affair every bit posting also much.

Only if you've got the time, please exam it and let us know. 🙂

Here are a agglomeration of TikTok video ideas to become you started.

And then, how often should you mail to TikTok?

tiktok logoBlank minimum: several times a week – once a day.

Optimal: 3 times per twenty-four hours.

Action points:

1 | Not a TikToker yet? Learn how to make your first TikTok video!

2 | To increase your chances of going viral, be certain to add together the best hashtags for TikTok and the best TikTok captions.

3 | Learn the best time to post on TikTok 2022.

How Often to Post on Twitter graphic

How Often to Post on Twitter

This seems to be a big controversy these days! I was recently taken to task for "only" posting about x times a mean solar day on Twitter. The top accounts are posting 100 times a twenty-four hours, I was told.

Can yous imagine?

Well, that's just non necessary. Just the studies I found did vary wildly – anywhere from once per day to 51 times a day!

More helpful is a full general consensus of three to 30 times a mean solar day. Tweets do have an incredibly short shelf life, so it'south important to spread your tweets through the solar day.

If you blog, you'll adore using Missinglettr to automatically create visual content and schedule your web log posts.

Read more about this social media tool for bloggers.

• • • Or spring in and try Missinglettr free here • • •

Disclosure: I'll become a referral fee if you purchase a plan.

How ofttimes should you Tweet?

twitter iconBare minimum: in one case a day. Better: iii – 6 tweets a day. Optimal: fifteen-23 tweets a day.

In addition to HubSpots'southward findings, Dan Zarella found that the most-followed Twitter accounts averaged 23 tweets a day, with no pass up in followers as tweet counts rose. When I was virtually active on Twitter, I tweeted links almost every hour, and a quote about every 3 hours.

Avoid: Disappearing from Twitter for weeks or months – you'll lose followers.

Activity points:

1 | Learn the right image size for tweets.

ii | Discover the all-time time to tweet.

three | Attempt Missinglettr to schedule new blog posts to tweet out on different days and times for a whole year. The Twitter feed moves so quickly, you'll be lucky if your followers see it one time, permit alone multiple times!

How Often to Post on Pinterest graphic

How Often to Post on Pinterest

The recommended minimum is iii Pins per solar day, with a maximum of 25 Pins per day – a new recommendation straight from Pinterest.

Pinning often is easy with Tailwind. Y'all tell it how many times you want to pivot per day, and it sets upwardly recommended time slots for you lot.

Save a Pin to Tailwind, and it falls into the adjacent slot (or you lot can customize the times, if you wish).

I started with about 5 Pins per day and worked my manner upwards to about 12 scheduled Pins a twenty-four hour period in 2016.

Posting this often did astonishing things to grow my followers – I more than tripled my account in 2016, to 14K followers. And…

  • Added v,000 followers in 2017.
  • Almost 10,000 more in 2018.
  • Close to twenty,000 more than in 2019.

Just I no longer Pin that much!

Why? After encouraging up to repin our own content for years, in 2019 Pinterest decided to requite preference to NEW Pins.

Rarely giving exposure to repinned Pins.

Requiring lots of time to create NEW Pins!

I drastically cut back on my repeating Pins in late 2019 and am once again pinning only virtually 5 Pins per twenty-four hours.

If you lot can't keep with the new content creation, cut dorsum on pinning.

I cut from 30+ a day to 5 with NO loss in engagement, follower growth, or traffic.

This is why you have to keep up with the social platforms' ever-changing whims!

And especially, your account analytics.

I'one thousand a huge fan of automating everything Pinterest with Tailwind. And their analytics are the best, bar none. So y'all'll always know how your account is doing, and what to tweak.

• • • Try Tailwind Forever Free programme now! • • •

Disclosure: I'll get a referral fee if you purchase a plan.

So, how often should you Pin to Pinterest?

pinterest iconBare minimum: once a day. Better: three – v Pins a twenty-four hour period. Optimal: x-25 Pins a day.

The optimal amount for your account will depend on how much time yous have to dedicate to making fresh, quality Pins. 3 "fresh Pins" volition perform better than 25 repeated Pins.

Avoid: Repeating Pins oftentimes or to more than ten Pinterest boards.

Activity points:

1 | Catch upward on the electric current Pinterest best practices.

2 | Learn how to make Pinterest Pins that become seen and clicked.

3 | Determine your best times to pin on Pinterest.

four | Or, arrive easy. To schedule your Pins, endeavour Tailwind.

How Often to Post on Instagram graphic

How Often to Post on Instagram

It's mostly recommended to mail service at to the lowest degree one time per day, and no more than 3 times per day, on Instagram.

I've found similar times of day to Facebook effective: my stats showed that 8pm was my best time, closely followed by 6am. This was when I lived on the West declension, so that'd be 9am and 11pm Eastern time.

I don't utilise any schedulers here, merely you tin read about approved partners for Instagram scheduling. These can auto-post for you lot safely!

How ofttimes should you update your Instagram?

instagram iconBare minimum: one time a week. Amend: 3 times a calendar week. Optimal: once or twice a day.

Avoid: Sharing a agglomeration of posts in quick succession, or disappearing for weeks at a time.

Action points:

one | Get some Instagram post ideas and plan a week'south worth of posts.

2 | Consider the all-time Instagram image sizes.

3 | Selection an constructive group of Instagram hashtags to increment your posts' exposure.

four | Figure out the best time to post to Instagram 2022.

How Often to Post on LinkedIn graphic

How Often to Post on LinkedIn

This one's easy. At to the lowest degree twice a calendar week, and no more once each business organization mean solar day, which is optimal. Post in the mornings.

I share my new or updated web log posts here, and I was only posting one time or twice a week, but at present I use Missinglettr. This recirculates my blog posts and keeps them in front of my connections – because some may have missed them (or not had time to read) previously.

• • • Click here to attempt Missingletter free • • •

Disclosure: I'll get a referral fee if you purchase a programme.

How Oftentimes to Post on YouTube

Once again, consistency is key.

According to Filmora, you'll abound your aqueduct faster if you:

  1. Create a specific YouTube posting schedule.
  2. Post your upload schedule on your YouTube account.
  3. Don't overcommit! Creating YouTube videos takes time.
  4. "Banking concern" YouTube videos and then you have them ready to upload on your schedule.

I was asked for more than specifics, then here you become: Endeavor to upload a new video weekly.

If you lot create a stash of videos as recommended above, y'all'll get an idea of how long your video cosmos will take, and if that'south a realistic goal.

Don't carelessness YouTube because y'all tin can't postal service weekly, and don't post junky videos just to get something uploaded.

I know it sounds like a broken record, only it'southward really all about consistency, quality, and what works for your audience.

Here are some fantastic tips on posting frequency from Business Film Berth.

I jumped you right to that role of the video, but the whole thing contains important advice.

How frequently you should post a video to YouTube depends on a whole heap of things. There is non a set reply. This video volition talk yous through everything yous demand to consider before you produce one video a week, day or month.

The best times to upload to YouTube are Thursdays and Fridays betwixt 12 and 3pm in the time zone of the bulk of your subscribers.

Monday and Tuesday are the worst days to upload to YouTube.

How Oftentimes Should You Blog?

Some quick thoughts hither, since blogging is sometimes lumped in with "social media."

blog rss feed icon Bare minimum: once a calendar month. One time weekly is platonic, and if you can mail 2 or three times a week – even better.

If you're new to blogging, more content will definitely move you lot up in the search rankings. Established blogs with plenty of content should focus less on how much new content they can create, and more on updating and optimizing their electric current content.

Avert: Posting low quality content to meet a "quota." Publishing a ton of blog posts when you have time to write, and none when you lot go busy. Consistency will assistance the search engines – and your readers! – know what to expect. But exist sure it's quality.

Action points:

one | Choose a comfy frequency yous know you can continue upwards with.

2 | Learn some SEO basics for beginners.

three | Starting time writing, and get a few posts scheduled in advance.

four | When – and if – you can, increase your posting frequency.

v | Once y'all have a library of content, be sure to keep it updated.

Check hither for more blogging tips.

Determination: How often should business organisation post on social media?

At present you've got the latest inquiry on:

  • How often to post on Facebook
  • How frequently to tweet on Twitter
  • How oft to pin on Pinterest
  • How often to post on Instagram
  • How often to mail service on LinkedIn
  • How ofttimes to upload to YouTube

Hat tip to CoSchedule, Buffer, and Neil Patel for information.

Here are more than considerations from Amy Landino!

I included my own thoughts and frequencies, and suggested scheduling tools.

→ Tailwind for Pinterest and Instagram.

→ Find more options forscheduling to Instagram from desktop.

→ PromoRepublic if you need fast, viral content for Facebook.

→ To automate blog post sharing, Missinglettr.

Disclosure: I'll get a referral fee if you purchase a plan.

Choose your stride and stick to information technology, so your followers know what to expect. Consistency is key to attracting and retaining followers! Of form, loftier quality content is a must.

Posting more does non mean your content will be seen more than!

Unlike social networks' algorithms work differently, but engagement and relevance is key to all!

Here's a great overview from Brafton, with stats from Social Media Today:

  • Facebook ranks meaningful interactions highest.
  • Instagram's algorithm orders content by popularity, relevancy and a user'due south relationship with the account that posted it.
  • Tweets are sorted by time posted and relevance to the user.
  • LinkedIn content is ranked by appointment and the degree to which you lot are connected with someone on LinkedIn or accept mutual connections.
  • Pinterest places content based on previous user interactions.

Don't forget these key points on how often to post on social media:

  • Posting consistency is more of import than posting frequency.
  • Content quality is more than important than content quantity.
  • Fix an objective for social media, so you know if your posts are successful or not.
  • And always check your stats to run into what works best for your account!

It's not just how often you post, but posting quality content your audition craves.

Demand ideas forwhat to mail service?

• • • CLICK to Get your Gratis Social Media Content Guide! • • •

Stay consequent with your social media posting:

  • Don't take on more platforms than y'all tin can handle.
  • Create and schedule content in bulk, to save time.
  • Keep fresh ideas flowing with the Social Media Content Planner!

Does this help you with how often to mail on social media? Allow me know!

how often to post on social media infographic

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Source: https://louisem.com/144557/often-post-social-media

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