Start a Rewarding Career, Even When You Have No Idea What You Want to Do
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met nevertheless are googl'ing y'all. Let's face it, you lot're fifty-fifty google'ing yourself! At the end of 2007, the Pew Internet Research Team establish that 47% of people search for information well-nigh themselves online (Self-Googling), which was more than than double v years ago. It's a pretty safe bet that percent has climbed to over fifty or lx% by this year.
Some people might can information technology ego-surfing, but it'due south actually a expert practise to run into what results come for your proper noun. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or because they want to learn more about you. Hiring managers desire to see if you take a clean record in Google, which is your permanent record because every move you make (yes even a web log comment) is stored in that location forever. Before I went on a second date in one case, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Attempt doing information technology right now and run into what you lot get.
There is no hiding from Google!
Google keeps rail of just nigh everything you do on the internet. It patrols and captures your online behavior, such every bit when y'all mail service on your blog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more. Bated from the content you create and distribute over the internet, other people are talking most y'all, which ways that Google has a consummate picture (near like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children's children volition be able to find out everything well-nigh you when they abound older. "Mom, look what I just found out about Dad in Google." Your personal brand can't hide from Google. At that place is ane major exception to this though.
Common names
If your name is common, such every bit Mike Smith, then it will be very hard to own your Google results. At that place are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the acme x results, that may be achievable, if yous either become very famous or piece of work extremely hard at edifice content each and every 24-hour interval for your entire life. At the age of 60 you might find out that Google changed their algorithm and you'll lose all that hard work. The signal existence is that you'll accept to differentiate your name in order to rank loftier. I typically recommend you utilise your center proper name or a nickname in this example. The worst example scenario is that you lot change your proper noun completely ;).
Celebrity names
Celebrities are very fortunate considering they go mass media attending, which means traditional media sources (NY Times, ABC News) write articles near them. These sources rank extremely high in Google. We're talking Google PageRank'southward of eight and higher! Your blog posts about these celebrities volition never stop up on the elevation twenty results for their name unless you lot are Perez Hilton. If your name is the same as a celebrities, y'all are in big trouble. Effort searching for Christina Aquilera (21 million results), Britney Spears (88 meg), Lil Wayne (xl million) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, y'all don't stand up a chance. If you lot are stuck with a celebrity proper noun, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand proper noun.
Unique names
While growing upwardly, yous might have been made fun of people of your unique name because it was "unlike." Although y'all were ostracized and fabricated fun of, right now y'all get to laugh at everyone else! With a singled-out proper noun, yous are able to easily dispense the results for your name on search engines. When you become to your loftier school reunion and see your friends, you'll get the last laugh because you tin can be visible and control perceptions, while they simply cannot. When you Google your proper name, whether y'all accept results that reflect your brand, y'all'll see how hard it volition be to rank high for information technology or not. Depending on the competition, it may accept y'all a few days or a few months. Over time, if you lot work very hard, you lot'll ain the top 10 results for your name.
In my next post, I'll talk about what y'all can do to gain command over your Google results and allow your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/start-rewarding-career-even-when-you-have-idea-what-you-want.html
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